Compare and Contrast: The Sun’s headline and the apology

The Sun Devil Mark Cover
At the end of July The Sun picked up a ‘story’ which had appeared on the Facebook page of a mother from Shropshire. The woman had posted a photograph of the boy with a curious mark on his torso. The Sun somehow managed to turn this inconsequential ‘news’ into a front-page lead with a photograph of the boy’s face, bare chest and a tendentious headline: ‘Boy, 4, has mark of devil’.

The paper even gave details of the child’s medical history – he has a rare disease – and named him and his primary school. Although it was clear that the boy’s parents had cooperated with The Sun, it was clearly outrageous breach of the child’s privacy and put him at risk of mockery and bullying.

Yesterday The Sun, following a complaint by Dr Sarah Wollaston MP, admitted it had got it wrong and would be changing its procedures regarding children. They also promised to publish an acknowledgement that they got it wrong.

Today we got the admission and the publication. The original story was page 1, the apology is page 2. For your ease we’ve put the two side-by-side (see picture).

Is the contrition comparable to the original offence? We’ll let you compare and make your own mind up.

You can read our original analysis of the story here.


Join the discussion and tell us your opinion.

October 28, 2014 at 1:26 pm

The mark of the devil is at the top of that page in red

October 28, 2014 at 4:59 pm

The apology is that big .
Well thats a surprise.
No like a naughty kid.
Send them back.
” Nooo not good enough try again . and we will keep trying until you mean it. ”

What a farce . Nothing never chances

Geoff Matherreply
October 29, 2014 at 3:12 pm

So come on “Press Complaints Commission” or whatever you call yourselves these days: you toothless bunch of useless good-for-nothings.

Why isn’t the apology on the front page in large print?

November 5, 2014 at 7:32 pm

It should be law the apology should mirror the offending article in size or bigger.
Its like a kid saying sorry into its hand while choughing at the same time.
No one believes the Apology . And the damage is already done.
If I write something totally fantastical about one of them here .
Would they accept a teeny weeny sorry or sue my butt off ?

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